This is the fanlisting for the money-obsessed but loveable Alex P. Keaton, a character on the 80s sitcom Family Ties played by Michael J. Fox.
The site is named for a two part episode of the series of the same name, and it was opened July 28th, 2004.
What is a fanlisting? According to TheFanlistings.org, "a fanlisting is a place for all fans of a particular show, movie, actor, actress, singer, etc. to come together and build the biggest listing of people from all around the world who are fans of that subject."
So, if you're a fan of Alex Keaton, join the fanlisting!